Underwriting

KTUH FM Honolulu is a non-commercial college radio station. As such, we are bound by FCC regulations which prohibit us from running conventional advertising. We are, however, allowed to give consideration to sponsors who donate funds to the station. This is called underwriting.

By underwriting our quality public programming, sponsors will reach a niche market: listeners with tastes distinctly different from the mainstream, and those who avoid commercial radio simply because it is commercial. Our underwriting spots are 20 to 30 seconds in length and are programmed to ensure that your message will be uncluttered by others.

There are specific guidelines set by the FCC restricting what can and cannot be said through underwriting. These guidelines include:

  • No comparative or qualitative language or value descriptions. (e.g. ‘the best,’ ‘excellent,’ ‘awesome,’ etc.)
  • No background music.
  • No calls to action. (e.g. ‘come on down,’ ‘call 555-5555,’ or ‘put it on your list of things to do.’)
  • No mention of sales or discounted amounts. (e.g. ‘sale this week, 10% off!’)
  • Any associated contests or giveaways must be separate.

To become a sponsor, or for more information or clarification, please contact our General Manager at (808) 956 7431 or gm@ktuh.org. You can also mail inquiries to : General Manager,KTUH FM Honolulu, 2445 Hemenway Hall #203, Honolulu, HI 96822 USA.

We have been facing constant budget cuts and tight fiscal conditions; the support we have received from the business community is greatly appreciated. We look forward to a continuing relationship with the businesses and people of our island community. Mahalo nui loa!

KTUH would like to thank our past underwriters for supporting college radio:

2009
KTUH would like to thank Twilight Audio for supporting Quality College Radio. Twilight Audio is Event Coordination, Club DJ Services, Themed Events, light Audio and Equipment rental. For More information, visit their website at twilightaudio.com or call 372-3390.

KTUH would like to thank Black Cat Studios for supporting Quality College Radio. Black Cat Tattoo is a place for art and ink and located in CHINATOWN at 1157 Bethel St (between the Mercury Bar and Hawaii Theater). For more information call 524-7580 or visit blackcatchinatown.com and www.myspace.com/blackcatchinatown.

2000
American Electric Company LTD; American Insurance Agency; Bacon-Universal Company; Camp Mokuleia; Communications Pacific Inc.; D.M.A. Contracting Inc.; Dole Food Company Hawai`i; Dunhill Personnel of Hawai`i Inc.; Electricians Inc.; Engineers Surveyors Hawai`i Inc.; Family Practice Center at McCully; Grafix Ink; Griffing, Swan & Lai Insurance Brokers; Hawai`i Employers Mutual; Hawai`i International Environmental Services; Hawai`i Naniloa Hotel; Hawaiian Bitumuls & Paving Co.; Interim Healthcare; Kalaeloa Partners; Kajioka Yamachi Architects Inc.; Kawika’s Painting & Water Proofing Inc.; Kimo Bean Coffee Company; Lighting Services Inc.; The MacNaughton Group; Merrill Lynch and Company; Mitch and Company; Ocean Marine Insurance Agency Inc.; Onling Designs; Outrigger Shops, LTD; Pacific Rim Computers; The Pond at Punaluu Assisted Living Community; The Royal Insurance Agency Inc.; University Health Alliance; U.S. Pacific Construction Inc.; Ward Research Inc.; Worldwide Flight Services.

1999
Aloha Tofu Factory; Camp Mokuleia; Pacific – Asian Inc.; Senetics.