Have you found yourself asking this question in the past few months? Quite alright, you’re not alone. Not only is this woman sweeping the music world, but she’s also an internet sensation as well as a rising fashion icon. Her haunting voice and mysterious demeanor keep people wanting more and more. Lana Del Rey aka Lizzy Grant, originally from NYC, had been performing small time gigs for quite sometime until she hit her big debut in 2011 with, “Video Games.” This light and melodic song with an overall sad feeling acted as a sling shot into the music world for LDR. She created her own music video combining nostalgic fuzzy images and her pretty little face singing the song with her infamous pouty lips. She kept the ball rolling releasing more crowd-pleasers such as, “Blue Jeans,” “Born To Die,” “Summertime Sadness,” and “National Anthem.” Each song had it’s own mind-twisting and glamorous video to accompany, along with countless remixes. So what is it about LDR that’s making people go wild? She has been described as a modern, “self styled gangsta Nancy Sinatra,” and her music has been related to 50’s and 60’s Americana pop culture. The artist describes her genre as “Hollywood Sadcore” and lists some of her influences being Britney Spears, Elvis Presley, Eminem, and Frank Sinatra. Whatever she’s doing, it’s working. She just signed a contract to be the face of H&M and is coming out with a new album in November. Whether her overall magnetic, careless, and charming attitude is just a facade or not, it’s captivating because it’s new, unfamiliar, and unlike anything we’ve seen lately. Although it’s inevitable she will get completely sensationalized, capitalized, and changed, I wish her the best as an artist and hope she will be able to maintain a sense of originality and self.